---
title: "1948: The year of Magni and coppery red."
description: Wearing the pink jersey, Fiorenzo Magni won the final stage in Milano during the 1948 Giro d’Italia. The name of the winning team was Wilier Triestina.
---

[The Wilier Journal [EN] - A collection of stories and emotions. ](https://journal.wilier.com/en)

# [1948: The year of Magni and coppery red.](https://journal.wilier.com/en/1948-the-year-of-magni-and-coppery-red)

 Written by [Wilier](https://journal.wilier.com/en/author/wilier) | May 8, 2020 2:04:00 PM

There was a time when [bicycles](https://journal.wilier.com/en/category/bicycles/?lang=1) were **everything** in cycling.

They were both the cyclists’ equipment and the teams that paid their salaries. They were one and the same, especially in the **Giro d’Italia**, because in the Tour de France cyclists raced for national teams and so the link was less evident.

The Giro saw legendary pairs that even children can name: **Gino Bartali** with Legnano and, the polar opposite, **Fausto Coppi** with Bianchi. It could be said that, in Italy, the whole world was locked up in those two riders and those two brands.

Nothing changed until early June 1948 when customers suddenly began snapping up **Wilier Triestina** bicycles in droves. What happened that year was that a Tuscan rider similar to Gino Bartali, but very different from him, had burst onto the cycling scene, becoming *The Third Man*.

**Fiorenzo Magni.**

But Wilier Triestina was more than Fiorenzo Magni, it was a perfect team.

During the decisive stage of the [1948 Giro d’Italia](https://en.wikipedia.org/wiki/1948_Giro_d%27Italia), there were three Wilier riders in the group of five men speeding along the Valsugana to limit Fausto Coppi’s lead as much as possible and to lengthen that of the temporary pink jersey, Ezio Cecchi. It is easy to imagine the racers in their coppery red and halberd team jerseys alternating with precision to create a memorable Giro d’Italia victory. They arrived in Trento in third, fourth and fifth place: Giordano Cottur, Giulio Bresci and Fiorenzo Magni.

The overall rankings in Milan were packed with Wilier Triestina racers:

First: Fiorenzo **Magni**.  
Third: Jordan **Cottur**.  
Seventh: Giulio **Bresci**.  
Tenth: Alfredo **Martini**.

The following year and the one after that, Fiorenzo Magni also won the **Tour of Flanders** in Wetteren. And in **Belgium**, people flocked to the shops to buy the prodigious Italian bicycle with its **inimitable colour**.

[View full post](https://journal.wilier.com/en/1948-the-year-of-magni-and-coppery-red)

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