A custom bike is the best way to affirm what every passionate cyclist knows: that a racing bike is but a two-wheeled extension of the themselves.

The secret dialogues between Michele Scarponi and his Zero.7 on the road to Nevegal. Riding to victory in the Giro d’Italia.

Marco Pantani’s début with the Mercatone Uno team included a Wilier Triestina bicycle. Though bad luck struck in the Giro d’Italia, everything changed at the Tour de France and the cycling world was blinded by a yellow, red and blue bike.

Wearing the pink jersey, Fiorenzo Magni won the final stage in a sprint at Velodromo Vigorelli in the 1948 Giro d’Italia. While the cyclist’s jersey bore no sponsors’ names, the name of the winning team was embroidered in white on his shorts: Wilier Triestina.