Every great climb has a place where it all begins

    At Alpe d'Huez, we created that space ourselves.

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    After the Silence: Ivar Slik's Comeback at Unbound

    Some falls don’t end with the crash.

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    The brutal poetry of the cobbles

    For many, they are just roads; for us, the stage of our greatest passion. A joy made of stone and mud that evokes respect, awe, and excitement.

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    Chasing Horizons

    “Hi, I’m Wiebke, and 14 months ago I left home to start the biggest adventure of my life.”

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    The bicycle that unites

    The bicycle that unites

    The thought that bicycleand cycling has been one of the catalysts of shared sentiment is one of the base topics of journalism and cycling literature (and not only), but the causal links that led so many writers to develop them frequently have...
    08.04.20

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    Omar Di Felice on a gravel bike in the Gobi Desert tracks. Following in the footsteps of Marco Polo, Jules Verne and Roald Amudsen.

    Omar Di Felice on a gravel bike in the Gobi Desert tracks. Following in the footsteps of Marco Polo, Jules Verne and Roald Amudsen.

    The Gobi Desert is a childhood dream for people who devoured the books of JulesVerne and old encyclopaedias with images of nomadic desert peoples. The dream then becomes a desire to be the first to discover places that no one else has ever seen or,...
    06.04.20

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    Ivan Velasco: The marginalist bicycle

    Ivan Velasco: The marginalist bicycle

    Many cyclists are blown away when they try our new racing bike, especially if they have been riding racing bikes for a long time. They can’t believe what they feel: in terms of comfort, but also performance, what can simply be referred to as the...
    06.03.20

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    The Wilier 0 SLR and the crossing of the Alps

    The Wilier 0 SLR and the crossing of the Alps

    A variety of specialised tests have been conducted on the Wilier 0 SLR, offering up very positive results on its design and solutions: its super-light weight, its totally integrated cables and its disc brakes.However, we immediately thought that the...
    26.02.20