Every great climb has a place where it all begins

    At Alpe d'Huez, we created that space ourselves.

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    After the Silence: Ivar Slik's Comeback at Unbound

    Some falls don’t end with the crash.

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    The brutal poetry of the cobbles

    For many, they are just roads; for us, the stage of our greatest passion. A joy made of stone and mud that evokes respect, awe, and excitement.

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    Chasing Horizons

    “Hi, I’m Wiebke, and 14 months ago I left home to start the biggest adventure of my life.”

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    A racing bike adventure in Norway: Ole Hem's training session

    A racing bike adventure in Norway: Ole Hem's training session

    As a precaution, this year’s mountain bike racing season has been cancelled because of the COVID-19 pandemic. Although they’re not competing, cyclists still need to stay in shape and be able to do so in an enjoyable way.So, Norwegian national...
    23.07.20

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    Exploring the Sentieri degli Ezzelini trails with Giulia Candiago on an electric gravel bike

    Exploring the Sentieri degli Ezzelini trails with Giulia Candiago on an electric gravel bike

    For Giulia Candiago – former member of the Italian national Alpine ski team, TV sports commentator and FIS communication coordinator – spending a day on gravel bike is a unique opportunity to discover lesser known itineraries, because the Veneto...
    21.07.20

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    Custom bike, an extension of the self

    Custom bike, an extension of the self

    A custom bike is no simple flirt. By no means.A custom bicycle is the best way to express your special relationship with your racing bike. A relationship that can even be exclusive. Because no passionate cyclist would ever consider a custom bicycle...
    12.06.20

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    Giro d’Italia 2011: Michele Scarponi’s feat and the pink jersey

    Giro d’Italia 2011: Michele Scarponi’s feat and the pink jersey

    Whether domestiques or champions like Michele Scarponi, some racers say that in the toughest moments of a race they find themselves talking to their bike. They always say the same thing: “Don’t give up now. We’re almost there!” Michele Scarponi...
    25.05.20