The custom bike, an extension of the self

A custom bike is the best way to affirm what every passionate cyclist knows: that a racing bike is but a two-wheeled extension of the themselves.


GIRO 2011: Michele Scarponi’s feat and the pink jersey

The secret dialogues between Michele Scarponi and his Zero.7 on the road to Nevegal. Riding to victory in the Giro d’Italia.


Giro 1997: Marco Pantani and a yellow, red and blue Wilier Triestina

Marco Pantani’s début with the Mercatone Uno team included a Wilier Triestina bicycle. Though bad luck struck in the Giro d’Italia, everything changed at the Tour de France and the cycling world was blinded by a yellow, red and blue bike.


Giro 1948: The year of Magni and coppery red

Wearing the pink jersey, Fiorenzo Magni won the final stage in a sprint at Velodromo Vigorelli in the 1948 Giro d’Italia. While the cyclist’s jersey bore no sponsors’ names, the name of the winning team was embroidered in white on his shorts: Wilier Triestina.


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Wilier 0 SLR: Nothing will be the same

Wilier 0 SLR is the first ultra-lightweight racing bike with disc brakes and fully integrated cables.

Wilier 0 SLR encapsulates the most complex concepts of lightness and total integration in simple aesthetics. These are the features the most demanding cyclists seek in the most technologically advanced racing bikes: ultra lightweightedness, high-speed stability and control, braking performance, electronic transmission, high aerodynamics and full cable integration.

All condensed in Wilier’s unmistakable style.

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