Every great climb has a place where it all begins

    At Alpe d'Huez, we created that space ourselves.

    Read more

    After the Silence: Ivar Slik's Comeback at Unbound

    Some falls don’t end with the crash.

    Read more

    The brutal poetry of the cobbles

    For many, they are just roads; for us, the stage of our greatest passion. A joy made of stone and mud that evokes respect, awe, and excitement.

    Read more

    Chasing Horizons

    “Hi, I’m Wiebke, and 14 months ago I left home to start the biggest adventure of my life.”

    Read more

    READ MORE

    Tour of Flanders: A Monument of Cycling and Culture

    Tour of Flanders: A Monument of Cycling and Culture

    Together with Italy, Flanders is a place where the words Culture and Renaissance embody their specific meaning. Bruges is the Venice of the North and Flanders is Tuscany‘s northern counterpart.So, from a historical perspective, the Tour of Flanders,...
    31.03.21

    READ MORE

    Keira McVitty and Wiebke Luehmann: ambassadors for cycling as a means of emancipation.

    Keira McVitty and Wiebke Luehmann: ambassadors for cycling as a means of emancipation.

    Keira McVitty and Wiebke Luehmann‘s considerations on cycling are important. Keira and Wiebke are not just professional cyclists. In addition to being demanding when it comes to performance, they are also aware of what a bicycle can do in a given...
    19.03.21

    READ MORE

    Omar Di Felice’s Everest dream

    Omar Di Felice’s Everest dream

    Everest is a massive dream, a dream that Omar Di Felice has been chasing for a long time, just like anyone who has imagined ascending it somehow on a bicycle. How thrilling to imagine him pedalling into the first base camp on Everest at 5364 metres...
    09.03.21

    READ MORE

    Spring fever on Loser Mountain

    Spring fever on Loser Mountain

    Spring is the season all cyclists look forward to the most. The season when we can finally satisfy our desire to get back on our bikes and immerse ourselves totally in nature. Of the destinations that aspire to the role of seasonal “icebreaker”, one...
    19.02.21