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    AMBASSADOR

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    Keira McVitty and Wiebke Luehmann: ambassadors for cycling as a means of emancipation.
    tag Corporate,  Ambassador,  Caroline Soubayroux,  Keira Mc Vitty,  Wiebke Lühmann

    Keira McVitty and Wiebke Luehmann: ambassadors for cycling as a means of emancipation.

    Keira McVitty and Wiebke Luehmann‘s considerations on cycling are important. Keira and Wiebke are not just professional cyclists. In addition to being demanding when it comes to performance, they are also aware of what a bicycle can do in a given...
    19.03.21

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    Omar Di Felice’s Everest dream
    tag Ambassador,  Bikepacking,  Adventure,  Racing World,  Experience,  Omar Di Felice,  110X,  Everest,  MTB

    Omar Di Felice’s Everest dream

    Everest is a massive dream, a dream that Omar Di Felice has been chasing for a long time, just like anyone who has imagined ascending it somehow on a bicycle. How thrilling to imagine him pedalling into the first base camp on Everest at 5364 metres...
    09.03.21

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    Francis Cade and double Everesting on Zwift
    tag Ambassador,  Wilier 0 SLR,  Road,  Covid-19,  Francis Cade,  Zwift

    Francis Cade and double Everesting on Zwift

    Let’s admit it: What would be self-isolation be withoutrollers or Zwift? Let’s call it an alternative or an escape route. This spring lock down has established the turbo trainer as a central element in the fitness life of many cycling enthusiasts....
    27.04.20

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    Omar Di Felice on a gravel bike in the Gobi Desert tracks. Following in the footsteps of Marco Polo, Jules Verne and Roald Amudsen.
    tag Places,  Ambassador,  Bikepacking,  Adventure,  Gravel,  Jena,  Ride,  Omar Di Felice,  Mongolia

    Omar Di Felice on a gravel bike in the Gobi Desert tracks. Following in the footsteps of Marco Polo, Jules Verne and Roald Amudsen.

    The Gobi Desert is a childhood dream for people who devoured the books of JulesVerne and old encyclopaedias with images of nomadic desert peoples. The dream then becomes a desire to be the first to discover places that no one else has ever seen or,...
    06.04.20
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