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    Woman2Woman
    tag Corporate,  Ambassador,  Woman 2 Woman

    Woman2Woman

    Woman 2 Woman goes far beyond appearances.Woman 2 Woman is not a project for women who want to test their limits. Though they are clearly a part of it, it’s not the main reason for which it was created.The idea behind Woman 2 Woman is to demonstrate...
    17.11.21

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    Keira McVitty and Wiebke Luehmann: ambassadors for cycling as a means of emancipation.
    tag Corporate,  Ambassador,  Caroline Soubayroux,  Keira Mc Vitty,  Wiebke Lühmann

    Keira McVitty and Wiebke Luehmann: ambassadors for cycling as a means of emancipation.

    Keira McVitty and Wiebke Luehmann‘s considerations on cycling are important. Keira and Wiebke are not just professional cyclists. In addition to being demanding when it comes to performance, they are also aware of what a bicycle can do in a given...
    19.03.21

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    Astana - PremierTech and Wilier Triestina in 2021: Young riders and new bicycles
    tag Corporate,  Racing World,  Road Racing,  Astana,  Alexander Vlasov,  Astana Premier Tech,  Dmitriy Fofonov,  Harold Tejada,  Matteo Sobrero,  Filante SLR,  Samuele Battistella

    Astana - PremierTech and Wilier Triestina in 2021: Young riders and new bicycles

    When he thinks back on 2020, Dmitriy Fofonov – Astana‘s team performance manager – shakes his head a little, assuming that strange facial expression that we are all familiar with when considering the year just ended.“It was a really tough year....
    08.02.21

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    Growing Pains
    tag Corporate,  Covid-19

    Growing Pains

    The public appears to have enthusiastically embraced the slogan “The bicycle: the medicine of the future”. The clearest evidence of this new interest is an across-the-board increase in bicycle and bicycle component sales, highlighting how the...
    13.01.21
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