Soaring demand for bicycles has made it more difficult to meet strong market pressures in terms of distribution. We discuss this problem with Enrico and Michele Gastaldello.

As we rang in 2020, we knew which areas we wanted to focus on throughout the year: competition, ultracycling and exploring our regions. We wanted to bring into beautiful harmony the many souls that characterise the world of cycling. However, the events of 2020 changed the direction we had mapped out. The challenges we faced […]

A custom bike is the best way to affirm what every passionate cyclist knows: that a racing bike is but a two-wheeled extension of the themselves.

Wearing the pink jersey, Fiorenzo Magni won the final stage in a sprint at Velodromo Vigorelli in the 1948 Giro d’Italia. While the cyclist’s jersey bore no sponsors’ names, the name of the winning team was embroidered in white on his shorts: Wilier Triestina.